Washington, D.C. – The Sparo Corporation has named a veteran national consulting firm, RTM Limited, as its Agency of Record, expanding a successful two-year collaboration. RTM will now lead all efforts to develop and message Sparo’s brand and mission.
RTM brings deep experience in providing brand strategies with marketing, communication (traditional and digital), public relations and developmental services for major clients in a variety of fields – from US-based corporations to global enterprises, charitable work to pet foods, environmental protection to healthcare and indigenous communities.
In its role as Agency of Record, RTM will assign executive talent to Sparo’s corporate leadership team, including Juliana Um who becomes Sparo’s Creative Director; Liz Brody who assumes the role of Editorial Director; Lena McNally who’ll serve as Director of Project Management, and Willa Shalit as overall team leader and senior manager carrying the Sparo title Director of Marketing.
According to Sparo’s Chief Marketing Officer Dan Katz, “Sparo has grown tremendously through our close partnership with RTM over the past two years. The results of our work together have been nothing short of spectacular.” Katz said he anticipates that RTM may be Agency of Record “for many years to come.”
Said RTM’s senior corporate partner, Willa Shalit, “we’re incredibly honored to have our partnership with Sparo recognized in this public way. We’ve enthusiastically endorsed Sparo’s goal to serve the betterment of humankind and the planet, and we intend to do justice to that vision.”
More information about RTM is available on their company’s website.