Our Vision


Sparo aims to transform the way we give and the way we buy. Our vision is to shape the world into a place where commerce and charity go hand-in-hand — to have capitalism with a conscience, and to give this power to the consumer. By being the bridge in which charities, merchants and people connect, we hope to achieve just that. We hope to create a world in which everyone can Purchase with a Purpose™.

And we hope that you too, will join us in this movement.

How Sparo Works

How Sparo fosters the Cycle of Giving:



Customer shops at an online merchant that partners with Sparo.



At checkout, customer sees the Sparo Application.



Customer selects their favorite charity. Merchant donates the percentage of the purchase to the selected charity.



Charity’s cause advances as a result of the donation, as more and more people contribute.

Customer repeats and the cycle of good keeps going!


See how Sparo works on a merchant’s site:

Watch the video

DISCLAIMER: This video is for demo purposes only. It does not imply any affiliation with any of the featured organizations and merchants.

The Team



Founder and CEO


Rob Sobhani, Ph.D. is Founder and CEO of Sparo Corporation. He is also on the Board of Directors of Z Advanced Computing, an early stage image recognition company. Rob also serves as an Advisory Board member to Tritium, a cyber security software company. He serves on the Board of Directors of Caspian Graphene, a multi-junction solar cell project.


Chief Marketing Officer


Before working at Sparo, Maryam spent the past 14 years marketing and consulting for various organizations. She spent the majority of her career at American Express Consumer Products and Membership Rewards leading several key marketing and digital initiatives. She also held key roles at Roundarch, a start-up spun off by Deloitte Consulting and WPP and The Dannon Company. Maryam began her career first at JP Morgan and then at The Royal Bank of Scotland. Maryam earned her BS at Georgetown University and her MBA at The London Business School. In addition to English, she is also fluent in French, Spanish and Farsi.



Chief Technology Officer


David has over 17 years of experience in technology and specializes in the architectural design and implementation of data-intensive applications for the web and mobile. Prior to Sparo, he served as the lead developer of crowd control for Lotame, a powerful social media analytics platform, which connected advertisers and publishers through user audiences linked to behavioral data. David has also worked with a variety of startups such as Advertising.com, Citybizlist and TenantRex, and is the founder of DevelopDC, a full-service programming firm with key clients such as Johns Hopkins University, Under Armour, Forbes and the U.S. Department of Treasury. David earned his BA at Gettysburg College.



Project Manager


Roy has worked in the technology sector for the last 19 years managing projects for various firms. He began his career in electronics after studying at Maitland Technical College in Cape Town, South Africa, where he later started, owned and operated a service based organization for thirteen years. Roy has collaborated on many projects with companies such as Raytheon, Lockheed Martin, Northrop Grumman and Boeing. He has vast experience over a broad spectrum of the technology sector encompassing manufacturing engineering, project management, operational logistics and strategic planning. Roy joined the Sparo Team to oversee the day-to-day running of operations.