CSR Cause Marketing White Paper

Cause Marketing Can Democratize Charitable Giving

Corporate social responsibility programs (CSR) translate into sales. This has been demonstrated through a variety of research studies and reports. Precisely what “socially responsible” means varies from organization to organization. This may mean direct donations to a cause or organization. It can also include employee matching programs and cause marketing sales promotions.

Companies large and small have built strong brands with a social conscience as their leaders acknowledge the impact of corporate donations on customer loyalty, retention, and sales.

Company leaders can follow a concept known as the triple bottom line. A triple bottom line dictates that precisely what “socially responsible” means varies from organization to organization. Company leaders can follow a concept known as the triple bottom line. A triple bottom line dictates that a business should be committed to measuring its social and environmental impact, along with its profits. The adage “profit, people, planet” is often used to summarize the driving force behind the triple bottom line.

This white paper explores the research supporting the triple-bottom line and suggests strategies for merchant adoption.

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