AMERICANS BELIEVE COMPANIES SHOULD SUPPORT: 86% Issues that directly impact, or are impacted by, the business 79% Issues that are important to them personally 75% Issues that are widely discussed in news and society 76% of Americans say supporting companies that are addressing social and environmental issues helps them feel they are doing their part 73% of Americans say they feel an urgency to support causes every way they can

FEELING PURPOSE 2019 Porter Novelli/Cone Purpose Biometrics Study