We also know cause branding not only drives purchase, but it also serves as a powerful differentiator. 80% of Americans are likely to switch brands, about equal in price and quality, to one that supports a cause. But looking a bit deeper, cause also motivates many of these consumers to step outside their comfort zones and try new, generic or more expensive brands. 19% Buy a more expensive brand 61% try a brand or one they have never heard of 46% try a generic/private label brand versus a name brand