Archives: FAQs

Why should my organization become a premium Sparo Charity Partner?

Sparo Charity partners participate in mutual promotions to increase donations to the charity by shopping at Sparo enabled merchants. This enables organizations to fundraise by encouraging the selection of their charity when their supporters shop as they normally would.

What marketing benefits do Sparo deliver to merchants?

Sparo assists in the generation of qualified shoppers to Sparo enabled merchants. Sparo provides advertising planning and execution of marketing campaigns across the Sparo network and social networks to send you new shoppers and encourage current customers to shop more.

How much does Sparo cost?

Sparo provides its enabled merchants with integrated cause marketing. Merchants and campaigns that mention a cause have higher CTR than average campaigns. Donating a portion of a sale also is shown to reduce cart abandonment.

How does Sparo attract and retain customers?

Sparo provides its enabled merchants with integrated cause marketing. Merchants and campaigns that mention a cause have higher CTR than average campaigns. Donating a portion of a sale also is shown to reduce cart abandonment.

Why do I need sparo?

Consumers have been shown to show and remain loyal to stores that demonstrate a strong tie to community giving. Sparo integrates a highly visible corporate social responsibility philosophy (CSR) directly into the shopping experience.

How do I get a tax-deduction for my Sparo donations?

Sparo enables you to tell merchants where they should donate. The merchants receive the tax-deduction as they are the donor. Contributions to Sparo Charity Sweepstakes and Sparo Charity Games are tax-deductible by the participant.

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