Sparo provides its enabled merchants with integrated cause marketing. Merchants and campaigns that mention a cause have higher CTR than average campaigns. Donating a portion of a sale also is shown to reduce cart abandonment.
When it comes to data on charitable donations, Giving USA is legend. Their annual reports are highly anticipated and widely shared. With their latest 2022 report looking at how the good-hearted money flowed in America in 2021, the news is sobering in some ways and inspiring in others. HOW MUCH: Americans opened their wallets […]
This as a Sparo survey found that 43% of Americans say corporate giving is performative and episode-driven rather than authentic and impactful* POTOMAC, Maryland — (July 6, 2022) — Sparo, a Microsoft for Startups Company committed to revolutionizing corporate social responsibility for retailers and online merchants, announced today a long-term strategic partnership with AllPeople Marketplace, […]
Sparo is focused on leveraging its proprietary technology to help retailers around the world do more good, more effectively, while also building a diverse portfolio of partners. POTOMAC, Maryland — (June 29, 2022) — Today, Sparo Corporation, a Microsoft for Startups Company committed to revolutionizing corporate social responsibility for retailers and online merchants, announced the […]